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Updated: Feb 20, 2018
One common observation I get is:
"LED? Oh no, those are those terrible Alien Autopsy coloured lights aren't they?"
In terms of "white" , we have a whole range of options.
(Please think of the "K" temperature as the colour a block of steel would go when heated up, so at 2700K - it'd be an orangy yellow. At 6000K a very bright white.)
Now its true that the higher K numbers, the colder whites, are cheaper to make but the warmer colours are coming through, there's no need for Alien white any more.
Oh... and they aren't just white any more either.
We love bright ideas.